TV Advertising Costs

If you are interested in Advertising on TV, you will want to establish the cost of creating your TV advert and then understand the relative TV advertising costs and audience profiles for each TV channel. The cost of producing a TV commercial varies significantly depending on the style of the TV commercial production, and the TV advertising costs for each channel and programme vary depending on the size and profile of the viewing figures. 

How much does TV Advertising cost?
To work out the TV Advertising costs for a specific programme or channel, you will need to establish two things, firstly the average TV viewing figures and secondly the traded cost per thousand. For example, to advertise Nationally in This Morning on ITV1 in April 2010 buying adults, would be calculated as follows; Adults Viewers for This Morning = 1 million, ratecard cost per thousand for Adults in April 2010 = £8.21/1000. Therefore 1,000 x £8.21 = £8,210 per 30 seconds.
TV Advertising Costs ABC1 Adults
Calculating TV Advertising costs
TV Advertising is sold per thousand viewers. The cost per thousands vary depending on the buying audience, the dayparts (Daytime/Peak/All Time etc) the channel and the month. The TV Advertising Costs shown in these charts highlight the actual ITV1 ratecard costs for Adults ABC1 and Adults 16 for each month in 2010.    
TV Advertising Costs by month for 2010
Animated TV Advert Production
If you are running a test or simply want to keep the initial costs to a minimum we would normally advise an animated TV advert which does not require any filming, lighting, actors or locations. An animated TV advert can often be produced for less than £5,000.
Producing a filmed TV Commercial
To create a location based TV commercial including actors, lighting, sound, motion graphics, post production, editing, clearance and delivery costs from £10,000 to £100,000 depending on the exact specifications and style of the TV commercial.